Yle to host the EBU
Main topics include public service broadcasting and the role of the media in the context of globalisation.
The European Broadcasting Union (EBU) will hold its General Assembly at Finlandia Hall this week, attracting a prestigious group of media professionals to Helsinki. Almost 200 top management representatives from the EBU’s member companies will attend the General Assembly between 30 June and 1 July 2011. The event will be hosted by the Finnish Broadcasting Company (Yle).
The role of public service broadcasting in the changing media landscape is under much discussion around Europe. Economic uncertainty has increased competition for funding, and commercial media companies and public services companies are debating new distribution methods and their use. Consequently, the role of public service broadcasting is one of the main topics of the General Assembly.
In addition, the General Assembly will discuss the changing role of the media in the context of globalisation. The popular uprisings in Arab countries and other similar occurrences have evoked discussion about the role of traditional media in events in which information and rumours spread through social media in a matter of seconds. Participants from North Africa and Asia will also attend the General Assembly.
The EBU is the world’s largest association of national broadcasters. It has 74 members from 56 countries in and around Europe. In addition, the EBU has 36 associate members around the world. The Finnish members of the EBU are Yle and MTV MEDIA.
More information: Elina Ravantti, Head of Public Affairs, Yle, tel. +358 40 869 1281
